Adzze

  COVID-19 has come in quickly and swooped the world right off its feet. The healthcare and pharmaceutical industry has been fortunate enough to be able to continue as normal with their work processes despite COVID-19 which has affected many industries negatively. Many organizations have adopted the virtual approach of working from home which means that a great number of people are safely guarded within the comfort of their own homes. The virtual working approach has been destructive to the advertising industry since fewer people are on the roads which leave billboards, lamp post advertisements, and many other forms of media without the exposure it needs to effectively represent a brand. So, where to now for advertising? Billboards, newspapers, outdoor media, and events advertising is falling by the wayside as the exposure is reduced and the message is not being effectively conveyed as it was before the pandemic. But that should leave room for a more inspired and creative approach ...

  The Coronavirus outbreak has brought new changes in our lives. As we get used to the “new normal”, hand sanitizing has become a way of life. This is because of its effectiveness in stopping the spread of infectious agents. As a result, you will find hand sanitizer dispensers in various public places. This includes shopping mall entry points, schools and colleges, bus and train stations, airports, places of worship and other shared spaces. How Does it Work? The Concept of Using Hand Sanitizer Dispenser Advertising Have you seen those free standing or wall mounted hand sanitizer dispensers in grocery stores, airports, Government offices and even in hospitals?  They present a perfect opportunity for brands to reach the consumers. This is through placing targeted adverts on the hand sanitizer dispensers with digital display screen. Thus, businesses that will leverage this ambient advertising technique stand a chance to reach a wider audience. Consider that the hand sanitizer dis...

  When walking into public spaces, there is always a hand sanitizer dispenser ready and waiting for each and every customer. We see them every day and subconsciously we are noticing the brand, the advertising, and the associated images. The Covid-19 pandemic has offered the perfect marketing opportunity for many companies since no public space is without a virus-killing hand sanitizer dispenser . The idea behind it Knowing that hand sanitizer is an essential item in 2020, and possibly for the years ahead, many people have started to personalize hand sanitizer bottles and dispensers to promote their businesses.This approach has enabled them to target an extremely huge volume of people, from young and old, as well as all income bracket households. Personalizing sanitizer dispensers with your company brand and logo has proven to be an effective advertising tool. We are swamped with advertisements daily, and how many of them do you really notice when we scroll past social media advert...

When it comes to maximizing profits in businesses, one language every organization understands well is lower running costs, which at every point, involves efficient cost-friendly advertising. Currently, the industry is host to many guerilla marketing strategies such as pizza box advertising, use of door hangers and coffee sleeves. Interestingly, these unconventional strategies are highly-rewarding and much more affordable than so-called mainstream advertising methods. In fact, pizza box tops, for instance, are gradually becoming mainstream as it were, owing to its near-wide adoption across the advertising landscape. How Educational Institutions Are Leveraging Creative Pizza Box Advertising As A Marketing Campaign Recently, Lone Star College, a school located in Harris County, Texas, which offers associates degrees and certifications in over 110 fields of study, teamed up with Adzze to raise awareness for their summer and fall classes using pizza box tops. The information was creatively...