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  Digital Marketing Consulting: is it Worth to purse this career? Digital Marketing Consulting and Programmatic Programmatic buying is the automation is quickly moving into advertising.  Marketers  are buying online ads in a real-time bids without any human interaction. Though programmatic advertising industry is relatively  new and it is developing quickly. Programmatic buying is an aspect of advertising where the use of  technology  enables to automate and optimize the purchase of advertising  in real-time bids. Programmatic advertising is expected to take up $14.88 billion of the approximately $58.6 billion digital advertising share this year (eMarketer) Programmatic buying have evolved even further and now cover a much broader spectrum. They can be created across platforms and optimized for specific mediums (desktop, mobiles). While programmatic advertising  run on various networks, a lot of backend activity like algorithms filter ad impressio...

  Advertisers who are still using billboards and subway advertising are experiencing reduced ad reach. This is owing to the noticed reduction in traffic in subways and around the city streets. People are less keen on hanging out, while others only go out when it is mandatory. The situation worsens as public health officials say we are not yet clear of the COVID 19 threat. The challenges facing various traditional outdoor advertising strategies are a call for marketers to rethink their strategy. Ambient marketing ideas will be the best approach to help your business reach the target customers. In this post, we cover essential aspects of why  ambient marketing ideas  are changing after the crisis. Return on Investment In times of Coronavirus, businesses have slashed advertising budgets. This is as companies struggle to maintain production levels to meet the customer’s demand. To that end,  ambient advertising campaigns  come in as a unique strategy developed to he...

The traditional advertising methods continue to take a massive hit as people choose to stay indoors and minimize travel. Therefore, businesses are forced to develop new ways to reach target customers while at home or workplace.Did you know that coffee cup sleeve advertising is an effective  in-hand advertising  method? The approach is quite simple. All advertisers need is to add a special advertisement message on the coffee sleeves.Before we look at best practices for implementing  coffee cup sleeve advertising , I wanted to look at different reasons traditional advertisements will no longer be best to reach your customers. Companies Are Encouraging Staff to Work From Home. Traditional advertising methods like erecting billboards and  subways advertising  perform best when the traffic is high. As organizations like Facebook and Google encourage their staff to keep working from home even post the pandemic, the chances are that billboards and subway advertisements...

A few months ago, the Government announced home confinement that affected the majority of Households in the United States. This was in a desperate effort to control and stop the spread of Coronavirus.  During the months of lockdown, very few people if any were allowed on the streets. Why Guerilla Ad concepts are changing after the pandemic A few months ago, the Government announced home confinement that affected the majority of Households in the United States. This was in a desperate effort to control and stop the spread of Coronavirus.  During the months of lockdown, very few people if any were allowed on the streets. How The Pandemic is changing the Way to Advertise For advertisers, commercials published on different billboards and across the national subways attained minimal impact if any. Marketers were forced to acknowledge that the traditional advertisement methods were no longer effective. Guerilla Ad Concepts remains a more effective approach to target consumers while ...