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  Medical spas have become popular in the recent years. In fact, the 2019 medical spa state of the industry report indicated that the medical spa industry is a fast growing industry. Why has the medical spa industry experienced a rapid growth? Unlike the traditional spas, the medical spas provide procedures that average spas cannot perform. This includes the supervision by the plastic surgeon or the dermatologist to ensure a successful procedure. Besides, the medical spas provide the best of relaxation and procedures performed by experts. Therefore, the medical spas have become so popular among men and women. With increased competition and gain in popularity, the owners of medical spas ought to ensure effective marketing of their services. By coming up with creative advertising techniques, it is possible to reach a wider target audience, and maximize profits.  Med spa marketing can no longer depend on the traditional techniques. Why the Conventional Medical Spas marketing Met...

  The cannabis market is projected to record robust growth in the next five years. As of 2018, the global cannabis market size stood at USD 10.60 Billion. By the end of 2026, the cannabis market size is expected to hit USD 97 Billion. This exhibits a CAGR of 32.92%. The rapid cannabis market growth attributes to cannabis legalization, which is gaining momentum around the world. The acceptance of cannabis is due to increased recognition that cannabis may have a range of legitimate medicinal benefits. Besides, some states have legalized the use of cannabis for recreational purposes. The cannabis companies and retailers are evolving rapidly to meet the needs of the mainstream cannabis consumer. Therefore, we see new companies’ emergence, while the existing cannabis companies are diversifying to meet consumer requirements. So, how can cannabis companies attain brand recognition? The answer is by the hiring of cannabis marketing agencies. Unfortunately, not all marketing agencies can ex...

  The cannabis market is experiencing increased competition. The increased market competition attributes to the legalization of cannabis for recreational and medicinal use. Therefore, we see the emergence of new cannabis companies, while the existing CBD companies focus on attaining market dominance. Effective CBD advertising and marketing strategies can help new CBD companies to win the competition. However, CBD advertising is restricted in some states, while where marketing of CBD products is allowed, strict measures have been introduced. This begs the question, what are the alternative CBD approaches available to cannabis producers, processors, and marketers? The Concept of ambient marketing can help cannabis companies to survive increased competition. So, what is ambient marketing, and how can ambient marketing help cannabis companies? What is ambient Marketing? The Concept of ambient marketing refers to the placement of adverts in unusual and unexpected places. Therefore, am...

  Achieving growth and building brand awareness in a highly regulated industry can be challenging. This is the case for marijuana producers, processors, and retailers. Cannabis marketing has been a significant hurdle, as different brands compete for the same customers. Fortunately, states are reviewing the existing legislation, leading to marijuana acceptance for recreational and medical use. Therefore, the once-banned substance is attracting wide acceptance across the US. Consequently, we see rapid industry growth. Unfortunately, cannabis marketing is still a problem despite the acceptance of marijuana use in 33 states. Challenges in Advertising Marijuana Here is an overview of the challenges experienced by marijuana companies regarding the advertising and marketing of cannabis. Major E-commerce Brands Are Staying Out Of the Cannabis Industry Purchasing CBD commonly referred to as Cannabidiol, may be an option, even in regions where marijuana is not legalized. However, since dete...

  The cannabis market continues to experience rapid growth. The rapid growth of the Cannabis market follows the legalization of medical marijuana. As of November 2020, 33 states in the US had legalized medical cannabis. Besides, eleven states have legalized recreational usage of marijuana. On the same note, we have seen the legalization of medical marijuana spreading outside of the US, particularly in Paraguay and Canada. Therefore, the cannabis market report projects upward growth in the years to come. A statement by Grand view research shows that the legal marijuana size is expected to hit USG 73.6 Billion by 2027. Therefore, there is no doubt that the marijuana market is exploding. For marijuana producers and marketers to win, there is a need to ensure effective cannabis advertising. However, even before thinking about marijuana advertising strategies, marketers should evaluate the cannabis regulatory landscape. That way, the marketers will be aware of the existing vital restri...