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  Advertisers in New York City are among those feeling the impact of the Covid-19 pandemic globally. The pandemic has left the traditional advertising methods obsolete. For instance, the NYC subway advertising is no longer giving the high rate of return on investment as it used to, before the pandemic. To understand why NYC advertising is no longer the cup of tea for advertisers, we evaluate the different ways the pandemic has affected the advertising industry. Stay At home Protocols Affect Advertising Industry The Center for Disease Control and Prevention is urging people to stay at home and avoid unnecessary travel. Therefore, we see less traffic on the streets of New York. The stay-at-home guidelines have resulted in a low number of people who are interacting with the billboards and the adverts on the subways. Therefore, we are seeing a lower rate of return on the adverts, as the conversion rate from the traditional advertising method sees a sharp decline. Less Travel Means Les...

  The global pandemic has left a huge impact on different sectors of the economy. We see the advertisement industry has become one of the worst affected. The effects of the pandemic on the advertising industry have been on those businesses relying on the traditional ads subways , and the other OOH advertising approaches. Therefore, there is a serious concern about how we can improve the advertisements. But before we look at the different approaches that can help advertisers to reach a wider audience, we evaluate the effects of the pandemic on the advertising industry. Keep reading to understand . The pandemic Has forced People To Adopt the Work From Home Approach There is no doubt that the huge percentage of people traveling through the subways were people commuting to work.  Today, we are seeing companies urging people to work remotely. This is in an effort to minimize the possibility of their staff contracting the Coronavirus while they commute through subways. While this ma...

Are you looking for the best advertising method with a high potential for reaching the target audience? How about using ambient marketing as your primary advertising approach? To understand why to let us define ambient advertising and look into various aspects regarding the advertising approach.  What is Ambient Advertising? Ambient advertising is a form of advertising that focuses on the placement of adverts on unusual objects or at unusual locations. This approach of advertising started as a concept meant for small businesses with a limited marketing budget. Today, ambient advertising has evolved to become an advertising method used by small, medium, and large corporations. The popularity of ambient advertising follows its high effectiveness when it comes to targeting high-quality customers. Therefore, ambient advertising has become a replacement for the traditional inefficient methods of advertising. Generally, the idea behind ambient advertising is to surprise the target audie...

  The choice of advertising method can make or break business success. Generally, marketing focuses on building brand awareness and growing sales. In that regard, how well you get your brand known to target customers depends on the advertising methods you shall use. In this post, we review the best guerilla marketing methods. But before we come to the top guerilla marketing methods , let us define guerilla marketing. What is Guerilla Marketing? Firstly, marketers coined the term guerilla marketing in the 20th century. The marketing method focused on helping small businesses with a limited marketing budget, to attain more sales and eventually, more profits. Basically, guerilla marketing is all about investing time, energy, and particularly, creativity to reach the target audience effectively. Originally conceived as a marketing approach for small and medium businesses, guerilla marketing has become a marketing strategy for all businesses irrespective of their status. The popularity ...

  Are you tired of marketing methods that just do not work? The choice of marketing methods is critical to your marketing projects. Therefore, you have to adopt the marketing methods that lead to a high conversion rate. How about switching to Guerilla marketing? But first, let’s look at guerilla marketing definition to understand how it works and the methods to be used. Guerilla marketing refers to a tactic where the marketers use unconventional interactions promoting their products or services. Therefore, guerilla marketing uses innovative, surprising tactics to capture the attention of the target audience. Marketers first introduced the term Guerilla marketing in the 1980s as a marketing tactic focusing on investing time and energy, and creativity in a campaign. Guerilla marketing tactics feature the use of unconventional communications, often via unexpected places. Therefore, with guerilla marketing, marketing managers can focus on low-cost strategies to achieve a high-impact i...