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  Geofencing ads refer to a form of location-based advertising. Therefore, the marketers can serve target consumers within a particular geographical location with personalized ads. The method has become a popular trend owing to the increased usage of mobile devices. Therefore, when a consumer enters a particular region, the geofence triggers an advert displayed on the consumer’s phone. Historically, marketers sent geofencing ads via SMS. Today marketers push notifications to mobile devices used by the target audience. The push notifications can appear on social media platforms and web browsers. If deployed appropriately, geofencing ads bring tangible benefits to help carry your business into the future. This post highlights reasons why marketers use geofencing ads. 1.   Provides a More Precisely Targeted Marketing One of the benefits of using geofence ads is that keeping the geofence small allows the marketers to deploy a targeted marketing campaign. The approach enables ...

  Marketers are adjusting to advertising methods that allow more personalized interaction with their target audience. A good example is geofencing marketing, which provides a more personalized approach for reaching the target audience. So, what is geofencing marketing, and how does the system work? Concept of Geofencing Marketing Often referred to as geofencing advertising, this is a form of location-based marketing, where marketers focus on displaying ads to customers who are within a particular point of interest. Therefore, whenever a customer enters a specific geographical location, the geofence trigger occurs, delivering the advertisement to their phone. Therefore, geofencing marketing is a useful technique for instant location-based advertising.  Marketers have used the geofencing marketing technique to identify and build a quality audience. The approach involves three simple steps. Here is an overview of the steps: Step1.  Marketer identifies the geographical radiu...

  Choosing the best advertising method for your business may seem to be a matter of personal preference. However, advertisers should be keener on advertising methods that yield higher returns on investment. When it comes to ads on placement, there is more than meets the eye. Often referred to as tabletop advertising, ads on placements is a popular advertising method at local restaurants. The technique allows local brands to gain maximum impact on the target audience, and it is a lower-cost advertising method ideal for startups and established businesses. By using ads on placements, advertisers can reach more customers. The ability to reach more audiences is because it delivers the advertisement message to the target customer’s hands. The popular advertising method shall make a huge comeback after the pandemic. This is considering that the medics have discovered effective vaccines to the global pandemic, and we see patrons coming back to their favorite joints for refresh...

  The cost of advertising is most likely one of the operating expenses your company’s financial controllers may point at when asked to identify how to minimize the overall company expenses. However, the reality is that any business will need to cater for the advertising expenses if they are to achieve meaningful sales numbers. Do you know that ambient marketing costs less compared to traditional advertising? Therefore, if you are a marketing manager struggling to distribute your limited marketing budget between different advertising methods, you may want to consider ambient marketing. Before we look at why  ambient marketing costs  less, let us look at the phrase ambient marketing refers. What is Ambient Marketing? Ambient marketing refers to ads placement on unusual objects or unconventional places where no one expects to have the advert. Ambient marketing is based on the idea that the subtle things people notice around them have an impact on them. Therefore, w...

  Targeting consumers as they shop at grocery shops can be a practical approach for increasing brand awareness. If we compare ads on billboards to the other conventional advertising methods, grocery store advertising generates more impressions. You may be wondering what the  grocery store advertising costs. First, the grocery store advertising costs depend on the location where you want to have the advert. However, the grocery store advertising costs will be relatively lower than conventional advertising methods. Before we evaluate the grocery store costs further, let us look at how the approach works. What is Grocery Store Advertising and How Does it work? Grocery store advertising refers to an in-store retail marketing approach popular in supermarkets. In grocery store advertising, food retailers, manufacturers, and brands supply merchandise to the various grocery stores. Therefore, grocery store advertising is a winning marketing strategy that focuses on placing your brand ...

  Targeting consumers as they shop at grocery shops can be an effective approach for increasing brand awareness. If we compare placement of ads on billboards to the other conventional advertising methods, grocery store advertising generates more impressions. You may be wondering what the   grocery store advertising costs . First, the grocery store advertising costs depend on the location where you want to have the advert. However, the grocery store advertising costs will be relatively lower than conventional advertising methods. Before we evaluate the grocery store costs further, let us look at how the approach works. What is Grocery Store Advertising and How Does it work? Grocery store advertising refers to an in-store retail marketing approach popular in supermarkets. In grocery stores advertising is popular among food retailers, manufacturers, and brands that supply merchandise to the various grocery stores. Therefore, grocery store advertising is a winning marketing strat...

  After months of shutdown, supermarkets have finally opened their doors to the public. Therefore, suppliers are beginning to stock up the shelves, as shoppers walk in to purchase groceries and other supplies. For advertisers, the supermarket displays offer a great space to display their brand to target consumers. How does advertising on supermarket displays work? In this post, we define how the advertisers can use the supermarket displays to reach out to the target consumers. How Advertising on Supermarket Displays Works The supermarkets provide display stands where suppliers can display adverts to the target audience. Besides, the advertisers can arrange with the supermarket’s management to place ads in strategic locations. Here are some of the reasons to advertise using supermarket displays. Provides Hyper-Local Targeting Placing adverts on the  supermarket displays  gives an advertiser the opportunity to target local clients. Remember that the supermarkets attract sho...