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  After month’s long Coronavirus lockdown, businesses have reopened. Globally, there is increased demand for advertising, as businesses try to recover their market base. The traditional advertisement methods are becoming ineffective. This is as people adapt to a different lifestyle following the Coronavirus scare. More people and businesses are opting to the work from home model while others restrict their movements to essential travel only.  In that regard, the application of billboards and advertising on subways is becoming less favorable for modern businesses. What is Tabletop Advertisement? Advertising your business does not have to stop at the shop front and use of traditional billboards. Tabletop advertisement is an indoor advertising method that will get your business to the eyes of customers. As the name suggests, tabletop advertising refers to placement of advertisements on tabletops. Commonly used in restaurants and bars, tabletop advertising draw...

  Advertising is one of the top strategies for ensuring more business profits. Advertisers ought to deploy the best advertisement methods to attract high returns on investment. Post the pandemic, businesses are focusing on regaining their market share, hence increased the amount spend on advertising. Unfortunately, the traditional advertisement methods are no longer effective as they used to be before the Covid—19 pandemic. To regain the market share, the businesses have to remodel their advertisement approach, and deploy the more effective ambient advertising techniques. A great example of  ambient advertising  techniques is tabletop ads. The tabletop ads refer to printing of advertisements on the tables used in a bar or at the restaurants. Therefore, when patrons arrive and pull a seat, they are facing the advertisement directly. Further, as they wait for their favorite meal of the day or favorite drink to quench the thirst, they are interacting with the advertisement. ...

  Are you tired of the traditional advertising methods that do not seem to work effectively? Why not try modern advertising, which is more affordable and generates a high impression rate?  One of the best advertising methods for modern-day business people is buying advertising space at grocery stores.  Shopping cart advertising at the high-level grocery stores can get your message in front of high-quality potential customers. This post explains how shopping cart advertising works. You will learn why businesses are using shopping cart advertising to get their message to the target customers. What is Shopping Cart Advertising? Advertisers print customized adverts and stick them on the shopping cart. As shoppers walk into the grocery store, they will pull out the shopping carts, and as they do so, they are curiously reading the advert to see what is on offer today. Remember that shoppers are always looking for quality at an affordable price, so they are keenly watching for a...

 Advertising your products or services does not have to be an overwhelming experience. It helps if marketers apply creativity when it comes to the choice of advertising method, and identify a strategic partner to guide you through advertising.   One of the advertising approaches that have proven to be effective is Publix Ads. Ideally, the approach involves targeting Publix customers, by placing adverts on the shopping carts that customers use. Creative marketers have identified Publix ads as an effective approach for reaching the local customers and convincing them to purchase the products.   To help you understand the approach, let us define what shopping cart advertising involves. What are Publix Ads? Herein referred to as shopping cart advertising , this technique involves identifying the Publix outlets where your target customers shop frequently. The marketer takes time identifying what the target audience will likely relate to, and creatively customizes the...

  Are you tired of advertising methods that cost so much with no results? Have you tried grocery card advertising? Grocery cart advertising provides a continued advert exposure throughout the shopping trip. It is affordable, easier to get started, and targets the local consumer while they are at the prime time of making a purchase. How Does Grocery Cart Advertising work? Commonly referred to as shopping cart advertising, grocery cart advertising is the placement of advertisements on the shopping carts used by shoppers at the grocery store.  Therefore, when the shoppers walk into the grocery store and pull the shopping cart, they are already interacting with your advertisement. Therefore, brand exposure continues throughout the shopping journey. Grocery cart advertising provides brands local exposure and targets the potential customers, who shop at the particular grocery repeatedly. Your advertisement message cuts through the noise of competitors by putting your brand...

  Subway advertising refers to the placement of advertising displays inside the subway trains, or inside the train stations, or on subway platforms.  The effectiveness of subway advertising depends on the traffic using the subways. In that regard, when more people are traveling, the subway adverts reach more people, so long as they are willing to be distracted. On the flip side, when the traffic at the subway station is low, the ad reaches fewer people. How the Pandemic Affected Subway Advertising Following the pandemic, the Center for Disease Control (CDC), in conjunction with the federal government, urges public members to stay at home and avoid unnecessary travel. The advisory was to ensure there is minimal crowding at the subway stations. Further, usage of public transport has plummeted during the pandemic. The government recently warned of a varying Coronavirus strain, requiring the public to keep observing the travel advisory. This is a striking turnabout for advertisers...

  Subway advertising involves printing and placing advertisements at the subway stations. The method has been effective over the past few decades until the pandemic put everything to a standstill. As you may be aware already, subway advertising depends largely on advertisements’ placement at the strategically chosen subway stations. To achieve maximum impressions, the advertiser has to choose the subway stations that serve colossal traffic. Besides, it would help if the subway station serves the targeted audience. After identifying the subway station with huge potential, the advertiser should develop a message that resonates well with the target audience. Finally, the advertisement has to be at strategic locations to attract maximum impressions. Therefore, there is a lot of work to be done to ensure the advertisement generates the intended outcome! The Pandemic Has Affected Subway Advertising Unfortunately, the recent pandemic has disrupted subway advertising. Consider that the CDC...

  Subway advertising costs have more than doubled from the last three decades. Once considered to be the more effective advertising method, subway advertising involves the placement of adverts at the subway stations, targeting those who are using public transport. The effectiveness of subway advertising depends on how many people interact with the adverts. In most situations, people traveling by subways are after catching the train to their destination. In these days of mobile phones, the passengers are more likely to spend time chatting with friends, or reading online news, hence missing the advertising displays at the subways. Therefore, the subway advertising costs may not be justifiable in many cases. To put your marketing budget to better use, the advertiser has to be more creative. Consider the much effective In—hand advertising approaches, guaranteed to catch the attention of the target audience. So, why is the subway advertising no longer serving the marketers? Less Traffic...

  Advertising in subway stations refers to the placement of advertising displays at the busy subway stations. Subway advertising was once a promising medium for marketers. However, the pandemic has left those marketers who depended on advertising in subway stations seeking alternatives. The need to seek alternatives is simply the reality that subway advertising is no longer effective. So, why is subway advertising no longer an effective approach? What alternative works better? This post looks at different reasons why advertising in subway stations is no longer an effective approach. 1.      Social distancing Measures Impacting Traffic at the Subways The CDC has stood firm on its advisory requiring people to avoid crowded places as one of the measures to curb the spread of Coronavirus. Keen to adhere to the advisory, people prefer other methods of traveling including hiring Uber drivers, private cars. In that regard, there is a significant reduction in the ...

  One of the questions that marketers are asking is, do ads in the subway really work? The effectiveness of subway advertising largely depends on volumes of people using the subway stations. If you are a marketer considering advertising at the subway stations, there are a number of reasons to consider more effective approaches proven to work especially at this time of the pandemic. How Does the Pandemic Affect Subway Advertising After the pandemic, the American Federal Government in conjunction with state governments asked people to stay and work from home. This was necessary to control the spread of Coronavirus, which spreads from person to another through coughing, sneezing and touching infected surfaces.  Following the advisories, which were backed by the American Centre for Disease Control, subway stations remains a no go zone for millions of Americans who want to keep themselves and their families safe. In that regard, the traffic at the subways has gone down considerably...

  Mobile devices have become widely used means of communication and a way of accessing the internet. Therefore, marketers have a good reason to target potential customers through different mobile marketing techniques. One of the best approaches to take advantage of mobile devices to reach the target audience is geofencing. Mobile  geofencing advertising  is an excellent approach to harness the power of location-based marketing. While mobile geofencing may not be a new technique, its popularity has been growing over the past few years. Are you interested in learning more about mobile geofencing advertising? This post covers the concept of mobile geofencing marketing in the simplest terms. Therefore, you will learn how the technique works and understand why it is an excellent concept for modern marketers. What exactly is Mobile Geofencing Marketing? Firstly, geofencing refers to a location-based marketing service. The marketers develop a software program that uti...

  Is your current marketing method becoming inefficient? It is time you turn to a different advertising approach.  One advertising method that has caught the attention of marketers is Geofencing advertising. This post covers the essentials you need to know to deploy  geofencing  advertising  effectively. Let’s jump right in! What is Geofencing Advertising? Geofencing advertising is an emerging mobile marketing tactic that gives companies the ability to advertise to target customers within a specific geographic radius. Also known as geofencing marketing, the technique applies a virtual boundary around the targeted location. The advertising technique is popular in GPS and Radio Frequency Identification (RFID) and relies on physical location information to trigger the SMS. Therefore, an alert is sent whenever a person enters the targeted boundaries. Geofencing advertising, marketers can push targeted adverts to mobile phones within a particular region. For example,...