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                                  Vehicle advertising ads refers to the marketing technique where the marketers advertise on vehicles. Vehicle advertising employs different techniques. Whichever the technique, vehicle-advertising ads involve the vehicle in some fashion or another. The intention is for the passengers of the road users to see the advertisement. While vehicle-advertising ads have been around for years now, the approach no longer works effectively. Why do vehicle advertising ads no longer yield results? ·        Vehicle Ads Do not Generate Maximum Reach One of the top reasons why vehicle-advertising ads no longer work has to do with the effects of Coronavirus. Today, the vehicle ads do not receive a high audience, as it was the case before the pandemic. Consider that the CDC in collaboration with the national government continues to encourage people to sta...

  As the effects of the Covid-19 Pandemic affect the marketing industry, advertisers are looking for alternative ways to reach the target audiences. One of the most effective advertising techniques is  pharmacy bag advertising . The pharmacy bag advertising technique is one of the ambient advertising methods used by modern advertisers. Did you know that the cost of pharmacy bag advertising is lower, compared to cost of traditional advertising methods? Therefore, for businesses that are struggling with low income at this time of the pandemic, it makes sense if you deployed the ambient advertising methods in order to reach a wide audience, and run adverts at lower prices compared to the traditional advertising methods. The Concept of Pharmacy Bag Advertising One of the questions that come to your mind when you hear of pharmacy bag advertising is how the concept works. The approach is simple! The advertisers identify the high-traffic pharmacies and talk to the manageme...

  Following resumption of business after the slow-down caused by Coronavirus, business owners are looking for faster and affordable approach to reach the target audience. The truth is that the businesses are struggling to recover, and therefore the expensive advertising methods may not be ideal. Instead, marketers should think about running ambient advertising campaigns. So, the question at hand is what are the costs of ambient marketing? What makes ambient advertising better compared to traditional media advertising? To help advertisers like you to take the big leap, we have researched the average cost of ambient advertising and compared it to the costs of running traditional advertisements.   Costs Of Traditional Media Advertising Costs of Ambient Advertising ·         TV Advertising            $476,000 ·         Highway Billboards  ...

Are you looking for an advertising method that creates a continuous brand exposure throughout the shopper’s trip? Try creative shopping cart-advertising examples to achieve a high conversion rate. Small businesses can leap the benefits of shopping cart-advertising examples. However, the benefits will come in if your business is applying the concept creatively.  First, let us look at how the concept of  shopping cart advertising  works. What is shopping cart advertising? The concept refers to the placement of advertisements on the shopping cart. The shopping carts are common in modern grocery stores. Shoppers use the shopping carts to hold groceries before checking out. Therefore, the shopping cart advertisements ensure a continuous brand exposure to the consumer using the shopping cart, and those around the store. Eventually, the shoppers will want to try the product they have seen on the shopping cart. What Are the Advantages of Using Shopping Cart Advertising Examples T...

  Pharmacy bags advertising ideas provide a great healthcare advertising method for reaching the consumers as they pick up prescriptions. The advertising method is one of the few static retail-advertising opportunities available within a majority of pharmacy locations. Therefore, the pharmacy bags feature a great way to target consumers with your message. So, how does the concept of pharmacy bag advertising work? Introducing Pharmacy Bag Advertising Ideas The advertising method involves placing of adverts on one side of the bags used to package the prescriptions. Ideally, the size of the advertisement depends on the advertisers needs. Through the advertising technique, your advert will reach a wide audience, while the target audience views the advertisement several times. In that regard, the pharmacy bag advertising ideas present a great approach for building brand awareness. Why is Pharmacy Bag Advertising a Unique Way of Building Brand Awareness? There are different re...

  Door hanger marketing companies continue experiencing an upsurge in the demand of their services. This is following the pandemic that has caused governments to announce lockdowns that have forced people to stay and work indoors. Therefore, advertisers who relied on the traditional advertising methods like the use of billboards are seeing the need to shift to the in-hand advertising methods in order to reach the target audience. One good example of in-hand advertising methods is door hanger marketing campaigns. So, what is door hanger marketing and how does it work? To understand why advertisers are calling the door hanger marketing companies to place their orders, here is what you need to know about the popular advertising method. What is Door Hanger Advertising? Door hanger advertising, often referred by marketers as the door hanger marketing campaigns refers to printing of door hangers and placing them at the doorknobs. Therefore, the door hanger marketing company will want to...

Funny advertising, or humor in marketing, is a tried and tested advertising strategy. The approach is impressive for businesses wanting to make sure their marketing campaigns are impactful and memorable for audiences. The concept is quite simple. Ideally, tapping into what makes the target audience to laugh could create a more meaningful relationship with your brand and the target audience. However, just like other marketing techniques, deploying funny advertising requires creativity. Do not be surprised to learn that some marketers will try funny advertising only to realize a huge letdown. In that regard, it always helps making sure you are engaging an expert to help you in deploying the funny advertising techniques. What are the Advantages of Funny Advertising? 1.      Memorable Advertisements Funny advertising methods are more memorable and unconventional by nature. Ideally, the funny advertising methods feature the ability to leave a lasting impression on th...

  The Coronavirus pandemic caused businesses to close down for more than a year. Following the discovery of effective vaccines, the economy is starting to get back to normal. Therefore, as businesses reopen, the focus now is on how to get back the customers to their shops. In that regard, business owners are trying the advertising methods that will help them to reach a wide audience. Unfortunately, the traditional advertising methods may no longer be effective. This is in respect to the use of billboards and advertising at the subways, as people opt to stay at home, avoid public gatherings, and even reduce travel to stop the spread of Coronavirus. Therefore, it helps if business owners focused on ambient advertising methods in order to target the customers through at-hand advertising. A good example of ambient advertising method is Coaster printing.  What is coaster printing and how does the method work? Definition of Coaster Printing and Overview of How Coaster Adve...

                 As the economy gets back to normal following the slow down caused by the pandemic, business owners are targeting effective advertising methods. This is considering that the traditional methods of advertising are no longer effective, as people chose to work from home and avoiding the crowded streets. Therefore, chances are that the traditional advertising methods will no longer work, as people choose to confine to their homes and restrict themselves only to necessary travel. In that regard, it is important that businesses look for the advertising methods that will help them to reach the target audience. The simple answer to ensuring effective advertising is using the ambient advertising methods. Ambient advertising refers to placement of advertisements on unusual locations. Therefore, the intention is to capture the attention of your target audience. To understand the concept, we look at a good example of ambient advertising, ...

        When marketers mention the concept of viral marketing, what comes to mind is a sudden spike in sales. This is definitely an impressive situation, because more sales means more profits. Unfortunately, many marketers think that they must pour a huge amount of money to attract the sales. However, the reality is that all you need is ensure creativity. In this post, we talk about the examples of viral marketing and look at the benefits of using viral marketing campaigns. Therefore, if you are in business after the pandemic and looking for ways to increase your sales, it is time you focused on the examples of viral marketing we share here, and ensure creativity in order to reach the target audience. But first…….. What is viral Marketing? I believe you have come across a viral video on social media. If so, you are already forming conceptions of what viral marketing refers. By definition, viral marketing refers to the method of creating a buzzword or marketing pieces...

  When it comes to choice of advertisement method, it is all about ensuring the approach generates maximum interactions, creating the potential for increased sales and ultimately a higher ROI. Therefore, advertisers have to choose the best methods of advertising. Ambient advertising is becoming the best approach for reaching more audience especially post the Coronavirus pandemic. Why Typical Advertisement Methods No Longer work Consider that typical advertising methods like use of billboards and subway advertising no longer attract a high traffic. This is following the advisories issued by the center for disease control and prevention, in conjunction with state and territory governments. The measures call for restrictions to only essential travel, and avoiding overcrowded places. Therefore, Americans opt to work from home, while majorities are considering private means of travel. As a result, there has been a negative impact on the traditional advertisement meth...

  Prescription bags and a healthcare message As the effects of the economic impact of COVID-19 crisis continue to spread with the advertising industry, advertisers start feelings its destructive effects. Marketers are facing a challenge to adapt the advertising message and tactics. Traditional billboards will not be effective as the consumers will be more distanced and spend more time in their homes. Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that  can reach the consumers at their safest place.  Prescription Bag Advertising reaches the consumers with their minds in healthcare Pharmacy Bag Advertisement is an outstanding tactic to reach consumers with their minds in healthcare. The advertisement is printed on  pharmacy bags  and distributed to the stores the advertiser selected. The consumer literally touches the ad and eventually bring it to their home. P...

  Ambient Marketing: what is that? Ambient Marketing is defined by placing the ad at unusual places or unconventional places where people would not expect to see an ad.  This is a concept that became a niche for advertising agencies to overcome traditional methods of advertising to attract the attention of consumers (1). The relevance of Ambient Marketing The need of a more appealing advertising tactic was triggered by the decline in the power of traditional media. Nowadays there is greater demand for point-of-sale communications and need to precise audience targeting (2). Most of the traditional media compete in crowded categories generating a decrease in the perception and assimilation of the advertising message. The placement of ads at unusual places makes a surprising effect on the target audience enabling the receiver to improve the perception and assimilation of the message (2). One sub-segment of Ambient Advertising is In-the-Hand Advertising. This concept relies on pl...