Adzze

  The basic idea behind placemat advertising is to present information about your business in an elaborate, hard-to-miss manner to prospective clients around you, usually when they are in a relaxed frame of mind. Placemats are mounted on tabletops in local dinners and restaurants where your potential clients visit for a break or lunch. Because of the nature of placemat advertising, it is  best suited for local brands. So, while your target audience is having their favorite meal in a local restaurant, they are presented with targeted ads on tabletops. Usually, the placemats have several ads displayed on them, but the main advantage of placemat advertising is the high exposure it guarantees you. You can be sure that many people – who visit the restaurants for a eat in or take out – will eventually come in contact with your business, for at least 2 minutes. That’s long enough to create an impression on a potential customer. Placemat advertising typically puts your busin...

  Adzze has been adapting the advertising vehicles to a more sensitive message. The team has working on extending its capabilities to offer advertising vehicles that  can reach the consumers at their safest place: at home . One of these concepts uses  pizza boxes  as advertising space.  Think of this as small moving billboard that gets delivered at the consumer’s home. Studies demonstrated that this type of ads can evoke an  80% recall rate  (8 out of 10 households individuals remember to see an ad on the pizza box) with an  average ROI of 150% . This means, for every 1 dollar the advertiser invested in a pizza box advertising campaign, they received at least additional 2.5 dollars of sales. For more details see the article Estimating the ROI of Pizza Box Marketing. Advertisers across the industry have one objective that they pursue wholeheartedly; to drive brand visibility. They will innovate and modify existing systems to ensure that people...

By the end of second quarter of 2020, Barron’s projects that ad agencies would have lost billions of dollars from their income statements, leaving the future of media businesses endangered, if not crippled. Prior to the coronavirus outbreak, in December 2019, the U.S. ad market was projected to grow by 4.4%, mostly from selling ads related to politics and sports. But as of March 2020, revised forecasts indicate that Print and radio ad revenues are expected to drop by 25.4% and 14.1%, respectively, while OOH advertising will drop by 11.8%. OOH advertising agencies will need to rethink their strategies before the damage deteriorates to them bleeding clients too. According to a survey conducted by the Interactive Advertising Bureau, it is believed that traditional out-of-home advertising is expected to suffer (Forbes) an estimated ad spend decline of 51% for March and April and a decline of 41% for May and June. The first thing that comes to mind when talking about mobile billboard truck ...

The advertisement is printed on pizza boxes (or pizza toppers) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has  exposure to reputable brands . The pizza box ads get delivered in the hands of the consumers at their homes reaching on average  45 min of brand exposure . Sometimes the consumer leaves the pizza in the fridge generating additional exposure. On average, each Pizza Box Advertising venue delivers 2,000 pizza box ads per month with an estimate 1.8M impressions/month. There are few reasons why marketers would choose  Pizza Box Advertising  instead of other traditional media vehicles:

  Subway advertising refers to placement of advertising displays placed inside the subway trains or at the train stations. While subway advertising has been going on for a long time, it is no longer effective advertising method. This is following the Coronavirus pandemic, which has resulted in less people using the subway travel. Therefore, the advertisers who have been depending on ambient advertising will have to change to ambient advertising. This is because of the high subway ads costs, while the subway adverts are less effective. What is ambient advertising and how does it work? What is Ambient Advertising and why is it The New Normal? Before we look into why ambient advertising is the new normal for the advertisers, let us evaluate what the advertisement method refers to, and how it works. Ambient advertising refers to placing ads on unusual objects or in the unusual places where the target audience does not expect to find an advertisement. Therefore, the ...