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  Effective media should enable a clear way to track number of impressions. Traditional OOH advertising as billboards display lack of targeting and tracking possibilities. The fact that many highway drivers cannot focus on the ad message generate a low engagement with the target audience. The costs of billboards depend on format, circulation, demographics, and impressions. Traditional billboards have high costs, low ROI cost varies $14,000-20,000/month in larger markets. Some cities imposed a ban of billboards due to visual pollution. Unconventional agencies provide alternatives to the targeting issues with approaches as mobile billboards , digital OOH, ads on trucks and other ads in places people don’t expect to see as flags, backpacks, inflatable objects, gas pump and balloons.

Truck Side Advertising Truck advertising is becoming an effective approach to getting your brand in the eyes of target consumers. However, what exactly is truck advertising, and how does truck advertising work? Truck advertising refers to the printing of adverts on the sides of a delivery truck. The advertisement is often not related to the items that the truck is ferrying. Other road users and those around the parking area will see the advertisement. Typically, truck advertising is different from advertising on the static billboards installed by the roadsides.  The truck is driven through different towns maximizing the reach of your advertising message.

Mobile Digital Billboard OOH advertising agencies will need to rethink their strategies before the damage deteriorates to them bleeding clients too. According to a survey conducted by the Interactive Advertising Bureau, it is believed that traditional out-of-home advertising is expected to suffer (Forbes) an estimated ad spend decline of 51% for March and April and a decline of 41% for May and June. The first thing that comes to mind when talking about mobile billboard truck is cost.. However, the costs vary depending on whether your ad campaign uses a digital mobile billboard or a static one. For a 6-inch by a 10-inch digital billboard, you should be ready to pay up to $1,800 for a single truck per 8 hour day. However, you may pay more depending on the timing of the ad campaign as well as the kind of market you are targeting. On the other hand, a static billboard attracts a cost of about $1,000 per truck for an 8-hour day. The cost of using a mobile billboard truck for ad campaigns is...

  Truck advertising is becoming an effective approach to getting your brand in the eyes of target consumers. However, what exactly is truck advertising, and how does truck advertising work? Truck advertising refers to the printing of adverts on the sides of a delivery truck. The advertisement is often not related to the items that the truck is ferrying. Other road users and those around the parking area will see the advertisement. Typically, truck advertising is different from advertising on the static billboards installed by the roadsides.  The truck is driven through different towns maximizing the reach of your advertising message. What are the Advantages of Truck Advertising? Cost-Effective The cost per impression is lower compared to that of static billboards. Therefore, for advertisers with a limited advertising budget, truck advertising offers a cheaper option. Thus, is enough reason why many small businesses are taking advantage of truck advertising, compared to t...

  When it comes to grocery stores ads, one should simply focus on supermarket advertising. Supermarket advertising involves the use of displays in various parts of the supermarket and also includes the use of shelves, register, receipts, and the shopping cart. Supermarket advertising and grocery stores ads will get your products and services seen in several cities especially if you are dealing with a franchise. Some methods of this in-store advertising technique include the use of shopping carts, shelves, receipts, and checkout dividers. Shelf display ads involve placing small placards on product shelves to promote new products or new deals. Shopping cart advertising is obvious. They are also referred to as SmartSource carts. Advertising on the back of the receipt is register receipt advertising. The most common and inexpensive grocery stores ads method is the checkout divider advertising. Why you should opt for grocery store advertising Many businesses are overlooking a powerful m...

  Following the Covid 19 pandemic, some sectors of the economy stopped, while others had to change their way of operating to stay afloat. One of the worst affected sectors was advertising industry. Before the pandemic, advertisers reached target audience through traditional place-based media. Examples include billboards advertising and subway advertising. These methods of advertising rely mostly on foot traffic, in order to convert target audience to take the desired action. When World Health Organization declared Covid-19 a global pandemic, the government moved with speed and introduced the Covid 19 measures, which included cessation of movement. The coffee joints are now reopen to the public, so long as they observe the Covid-19 measures. Therefore, there is the likelihood the adverts will be served to as many patrons walking to the coffee shops. This  place-based advertising  methods involves printing colorful ads on the coffee sleeves used on every cup of coffee ...

The in hand advertising examples we have looked at here, cost less than you would pay to bid for advert space through the digital media. Therefore, these viral marketing examples are ideal for businesses that want to reach local customers, while paying less to advertise, while avoiding the need to compete for the advert space. At Adzze, we have built the capacity to offer effective in-hand advertising.   Reach out to us , and we will help you to switch the campaigns into conversions through viral marketing examples. Call us today!

 Promotional advertisement refers to offering Additional incentives for making a purchase. Thus, the marketer may offer incentives like coupons, temporary price reductions or promotional gifts and giveaways to attract the target customers.  Through offering promotional merchandize, the businessperson hopes to increase not only immediate sales but also achieve customer loyalty. Customers will often come back to the shop to purchase more because they know there is an incentive for every purchase. Therefore, the store will attain more sales, while securing a royal customer base. For promotional advertising to work effectively, the incentives should be regular. Besides, there are high chances that the sales will begin to decline after the promotion ends. Therefore, promotional advertising may not be an effective approach, especially for startups and medium businesses. Here are some of the reasons why promotional advertising is not an effective approach in business.

  Car wrap advertising is a new concept that several businesses are using, and hoping to reach a wider audience. However, the advertisement method is not effective, and experiences a wide range of shortfalls. In this post, we tell you why car wrap advertising will not yield the anticipated results. Lets jump straight in! Difficulties Targeting The Right Audience One of the shortfalls when using vehicle wraps is that you never know which route the vehicle will take the next day. While you may try depicting the route, different factors will alter it. Consider that often, the vehicles ply a particular route, and the target audience might have changed the route. Compared to in-hand advertising, vehicle wraps is not an effective form of advertising. Unreliable Drivers In most cases,  car wrap advertising  depends on the drivers willingness to ply the particular route, besides, the drivers are in early to get to the destination, hence switch to shorter and faster rout...

  The global Covid-19 pandemic distracted business operations in a huge way. Advertisers focusing on traditional advertising methods like the billboards were among the worst hit. This is following the decreased demand for billboard advertising. Following the invent of Coronavirus vaccine, we are seeing businesses resuming normal operations. Thus, people are going back to the offices, and the traffic within the cities is back to normal. That means the demand for billboard advertising space will keep increasing. Consequently, we expect billboard advertising cost increase. The  billboard advertising  cost increase will be because advertisers are looking to gain back the market, and so demand for billboards space will get high. Billboards is not the best option for these marketers to get brand message to the target audience. Here are good reasons to support this argument.

  Usually, each venue distributes approx. 1,000 coffee cups/month, generating an estimated total of 0.75M impressions. It works as a small moving billboard that the consumer will grab and carry it forward. The coffee venues deliver in the hand of the consumer generating an impact up to 70% brand lift. The advertisement can not be ignored as the consumer will grab it in their hands. On average, each coffee cup will provide 35 min of exposure. Coffee Cup Advertising provide an additional exposure to other viewers who are in the surrounding. The unconventional nature of this type of advertising makes it memorable while touching a logo while grabbing a coffee. This concept is sub-segment of ambient advertising  that its been proven by research studies (1,2) to demonstrate better perception and engagement in comparison to traditional OOH. Comparison to traditional OOH Advertising with billboards takes a considerable time, energy and money. The flexibility is limited as  most ...

  The logo and message of the advertiser are printed on sleeves that protect coffee drinkers from hot coffee. The coffee cup ads are distributed to the coffee shops the advertiser selects. Specific targeting is enabled with an in-house tool to profile the demographic profile and identify specific coffee venue addresses The reach of Coffee Cup Ad Each venue distributes approx. 2,500 coffee cups/month, generating an estimated total of 1.7M impressions. Think this as small moving billboard that the audience will grab and carry it forward. The coffee venues deliver in the hand of the consumer generating an impact up to 70% brand lift.  The advertisement can not be ignored as the consumer will grab it in their hands. On average, each coffee cup will provide 35 min of exposure since the coffee cup ads provide an additional exposure to other viewers who are in the surrounding .