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  Augmented is transforming the advertising industry in more than one ways. Brands that apply augmented reality OOH advertising are seeing an increase in conversions and attaining a huge customer retention ability. Therefore, if you are still contemplating how to use  augmented reality OOH advertising , we have examples of how you can deploy effective AR powered ads. What is Augmented Reality OOH Ads? Augmented reality is a technology that superimposes a computer-generated image on the users view of the real world, and provides a composite view. The application of augmented reality in advertising has transformed how brands deliver customer experiences. Today, we see brands enabling their customers to try different experiences even without walking to the physical stores. Brands that have deployed augmented reality OOH effectively have realized a huge increase in conversions, and a steady growth. So, what are some of the ways businesses can deploy effective augmented reality OOH...

  Augmented reality in advertising is an emerging trend that enables brands to give customers unique experiences with the convenience of tapping into their mobile devices. Therefore, if you are looking to tap on new technologies to improve your sales and marketing, augmented reality in advertising gives you another tool for driving sales and enhancing brand awareness. In this post, we share important ideas on the future of AR, focusing on why AR is important for marketers. To find out how you can embrace the idea of augmented reality in your sales and marketing, keep reading. How Does Augmented Reality Enhance Sales And Marketing? Augmented reality is a technology that allows marketers to offer their target audience unique experiences in order to catch customers attention. Ideally, Augmented reality features use of virtual interactive elements to superimpose 3D models geared towards delivering stronger sales and marketing material.

  QR code marketing campaigns have become a popular phenomena today. We see businesses using QR codes on the traditional advertisement methods, as well as the modern advertisement methods. These businesses are reaping huge benefits by simply attaching the QR codes on the various advertisement methods. in this post, we look at the different types of QR code marketing campaigns. Therefore, if you are wondering how you can deploy QR code marketing campaigns, here are some great ideas for your inspiration. QR code on pharmacy bags Pharmacy bag advertising is one of the in-hand marketing campaigns. To enhance the campaign, you can print QR codes on the pharmacy bags. Therefore, when the customers scan the QR code, you can collect their data, and target them with future advertising campaigns.

  With the effects of Covid-19 upon us, people are looking for different ways to better their business operations, and curb spread of the virus. Today, restaurants and other businesses use QR codes to provide touch less experience. As much as this is in the spirit of combating the spread of Covidd-19, innovative business leaders have found out that QR code and marketing can be of greater advantages to their businesses. In that regard, we see advertisers using the QR codes to track their ads, and just like hat, gain important insights regarding their businesses. In this post, we enlighten you on how to use  QR codes and marketing  tracking to the advantage of your business. 1.      Use QR codes To Track Ad Engagements One of the best ways QR and marketing has improved decision making, is the ability to track every engagement your advertisement attracts. For instance, if you are targeting patrons who love spending time at the local bar, a QR co...

  As the number of mobile device users continues increasing, we are seeing improved technologies introduced. One of the technologies that we cannot afford to overlook is use of QR code. Today, QR codes are being applied in various ways. One application area that has brought a huge effect to businesses is  QR code advertising campaigns . Since their introduction, QR code advertising campaigns have proven to be of great value to the modern businesses.  Today, we see business advertisers using QR codes on different in-hand advertisements. So, how are QR codes used in advertising? Different Forms Of QR Code Advertising Campaigns The different forms of QR code advertising campaigns involve printing QR code on door hangers, bar coasters, pharmacy bags, pizza boxes, and even on coffee sleeves. Therefore, the advertisers print QR codes on the different in-hand advertising approaches. When the advert reaches the targeted consumer, they are attracted to scan the QR code. ...

  Advertising strategies are as diverse as the vast audience they try to reach. The introduction of mobile billboards otherwise known as car wraps or advertising wraps is an innovative strategy to further extend the reach of advertising efforts. Ad companies that push out car wrap advertising specifically target car owners who drive considerable mileages per weekly to carry ads for brands on the body of their vehicles. Car wrap advertising basically involves completely or partially wrapping a car in a vinyl material bearing ads. For car owners who would not mind a passive means of income, this offers a win-win situation –as they actually get paid to drive their cars around. Companies also place advertising wraps on their vehicles – to tell people about their products or services. Car owners can get paid to put ads on their vehicles but the idea is becoming increasingly dreadful because car wrap advertising is gradually been overrun by scam schemes. Scam-running firms often reach o...

  Mobile Advertising Billboards As the economic impact of COVID-19 continues to unfold, brands and agencies need to keep a up to date with the changing consumer behaviors and ensure they are prepared for any outcomes and find new opportunities. Marketers will have to change their strategies to mitigate the impact of COVID-19 is now a major focus since advertisers are researching better alternatives to keep their clients. Traditional out-of-home advertising methods such as billboards, bus stops, fliers, magazines, and transit posters will have a hard time finding their feet in the long run. A survey conducted by the platform Numerator indicated many industries are shifting their messaging to in-home delivery. As example, restaurants are pivoting to food delivery message. The increased “work from home” periods will force the shift of advertising concepts. Numerator reported that Burger King and Little Caesars are even advertising new delivery options available in their stores. Adzze ...

  Covid-19 pandemic disrupted several industries. One of the worst hit industries is advertising. Advertisers who relied on the traditional advertising methods could no longer attract conversions, compared to the case before the pandemic. Therefore, advertisers switched to digital advertising. The digital advertising approach would become overcrowded, nearly unaffordable, and adverts got shorter attention span. Therefore, it was hard to gain conversions, and it was clear that the advertisers had to switch to creative and even funny advertisement methods. Although often described as funny advertisement method, the In hand media would soon become the best option. Examples of these funny advertisement methods that worked during and even post the lockdown included:

  Another reason you will want to use the bar coasters is the ease of targeting the right audience. The advertisers can identify the restaurants and the bars where the target audience visit frequently, and place adverts at those locations. Therefore, the ads will be served to the right persons, at a relatively lower cost. Are you looking for the best  bar coaster advertising agency near you? Welcome to Adzze for the most effective bar coaster advertising. We provide advertising at cost friendly pricing. For estimates and more information, call us right now.

  Promotional ads refer to a tool used to attract interest in a product or a service through offering additional incentives so that the target audience converts. The incentives include coupons, temporary price reductions, promotional giveaways and so much more. While this might sound interesting, promotional advertising may not work over long term. This is considering that the target audiences are only attracted to making the purchase because there is an incentive. When there is no incentive, the target audience may not purchase. The more effective form of advertising is in-hand advertising. Ideally, the advertiser focuses on the use of advertisement methods that target the audience directly. In most cases, the target audience interacts with the message as it is delivered to the hands. Therefore, in hand advertising is more effective compared to promotional advertising. In-hand advertising takes different forms. The different forms include:

  The economic shock of Coronavirus is one that will be remembered by many for a lifetime. One of the hardest hit industries was the advertising industry. The advertisement agencies announced losses as the traditional advertisement methods were no longer earning conversions. The ROI on billboard advertising remained low, and some businesses had to focus on different approaches, while billboard agencies altered billboard pricing to accommodate the shock. Fortunately, the Coronavirus vaccination reflects a brighter future. Businesses are reopening and resuming full operations. The marketers are doubling their efforts, hoping to reach more audience. Consequently, billboard pricing will keep increasing, owing to the high demand. This is because people have resumed operations, and so billboards potential is back to high levels compared to before the pandemic. However, billboard advertising will never be the same, and there are several reasons to support the argument. Let’s look at...

  Promotional advertising refers to the form of advertising where promotional merchandise or discounts are used to motivate the target audience to purchase the products. Ideally, promotional advertising is expensive and hence short-lived. Thus, the advertisers do not realize the intended benefits when using this form of advertising. Place-based advertisement  is a more effective form of advertising. The concept involves the use of advertisement methods where the customers interact with the advertisement more directly. There are different forms of in-hand advertising. Here are some of the examples.