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  Augmented reality is still new and an innovative technology. However, leading brands are already enjoying the full benefits of using Augmented Reality in Print Marketing. In 2021, the number of mobile AR users is expected to reach over 800 million and is forecast to grow to 1.73 billion by 2024. Based on the increased uptake, we see brands like Hewlett Packard, Home Depot and Kinder leading the park when it comes to the use of augmented reality in print marketing. Shockingly, Only 1% of retailers are currently using AR or VR (Virtual Reality) in their customer buying experience. These brands have understood the potential of incorporating Augmented Reality in Print Marketing . So, what makes AR print marketing better than the use of traditional print advertising? In this post, we examine the benefits of using augmented reality in print marketing. Therefore, if you are contemplating the reasons to switch from traditional advertising to AR print marketing, here are some of the benef...

  QR codes marketing promotes interaction and engagement through the mobile devices. The type of marketing enables businesses to transfer information to their customers, and also to track ad engagement. Therefore, QR codes marketing enables brands to make critical decisions when it comes to marketing. For QR codes marketing to deliver the results, you need to ensure proper implementation strategy. In this post, we provide ideas of where to use QR codes in your marketing campaigns. In addition, we will review the best practices for an effective QR codes marketing campaign. Keep reading to discover the important insights. How To Use QR Codes Marketing 1.   Print QR Codes On Door Hanger Advertising Door hanger advertising refers to the type of in-hand marketing where the advertiser hand delivers Ads to the homesteads. The hangers are placed on doorknobs, making sure the homeowner will see the advertisement. Adding a QR code on the door hanger enables the advertiser to ...

  AR print advertising is a trend that has seen a high level of uptake among different brands. Today, we see brands coming up with powerful advertisement campaigns that go viral within no time. The improved Ad delivery is resulting in higher conversion rates, and improved return on investment, for the brands that chose AR print advertising. This is given that over 100 million customers prefer using AR when shopping. Besides, 9 out of 10 brand advertisers are already using or planning to use AR in their marketing campaigns. In this post, we look at the reasons AR print advertising is the future. Therefore, if you are hoping to improve your print adverts in the near future, here are important considerations you need to bear in mind. 1.  Traditional Print Advertising Is Becoming Obsolete One of the trends that we can anticipate when it comes to print advertising is that brands will no longer use the traditional print advertising. Instead, brands will switch to a more innova...

  Digital technology has had a huge impact on how we consume and deliver advertisements. Consequently, digital advertising industry reported a forecasted growth of 12.9% CAGR, reaching around $330-340 Billion in the year 2020. Among the digital technologies that have contributed to the uptake of digital advertising is Augmented Reality. The application of augmented reality has enabled the users of print advertising media to improve their approach to advertising. According to reports, big brands that have incorporated AR in print adverts such as newspaper and magazines have shown that AR is the way of advertising in the future. Popular companies that are using AR Print Marketing include Apple and IKEA. Since the two brands set the phase when it comes to successful marketing and advertising, it is worth considering the benefits of AR in advertising. In this post, we look at some of the top trends to watch out for when it comes to application of AR print marketing . Therefore, if...

  Augmented reality is a technology that has helped to transform the way we do business. Through AR, businesses operate more efficiently, ensuring they deliver value to their customers. One of the ways AR has become useful in business is enhanced advertising. Do you know that 38% of companies are using AR to deliver immersive shopping experience to their customers? In addition, two thirds of shoppers think that AR would help them make a better buying decision. Therefore, businesses need to rethink how they advertise. One of the best approaches for reaching the target audience is use of AR OOH Ads. In this post, we examine the reasons you should try AR OOH Ads when it comes to reaching your target audience. Keep reading for more insights on how AR OOH Ads will help your business. 1.   AR Bridges The Gap Between Traditional and Digital Advertising Use of AR OOH Ads enables advertisers to use the latest technology to reach their target audience. For instance, an advert...

  According to 2020 statistics on augmented reality, consumer spending on AR accounted for a 37.4% share of the global AR customer market. By the end of 2022, over 25% of the world’s population will be using AR.  A report indicates that 44% of consumers under 40 have used the AR technology for shopping. If the statistics is anything to go by, marketers need to embrace AR for their marketing campaigns. Like any other technologies, AR ooh advertising is evolving fast. In this post, we look at application of AR in OOH advertising, and cover the future trends of AR in Advertising. Keep reading for more detail and insights on how you can take advantage of AR to enhance your marketing campaigns. 1.   OOH Will Become More Digital Out of home advertising features a more traditional approach rather than digital forms of advertising. Today, advertisers are shifting towards AR OOH advertising and delivering highly converting advertisements. For instance, we have...

  Augmented reality integrates digital information with the physical environment. Today, we see advertisers using AR to integrate traditional and digital advertising platforms. The integration has been through the introduction of augmented reality OOH . According to a 2020 AR statistics, consumer spending accounted for over 37% of global AR expenditure. The global AR market size is expected to grow considerably in the coming years. Therefore, businesses that wants to transform their advertising needs to adopt the new technology. In this post, we look at some of the top trends of augmented reality OOH. Keep reading to find out what you can expect when it comes to the use of AR in advertising. 1.   Businesses Will Deliver More Targeted Ads Using augmented reality OOH will enable businesses to achieve their dream of delivering the right ads to the targeted audience. This is because AR technology helps the businesses to track Ad conversions, and match...

  Augmented reality is one of the game changing technologies for retail in 2021. Through AR, consumers are able to visualize and customize products in 3D when shopping. Therefore, it is easier for the businesses to engage customers throughout the shopping process. According to statistics, the number of mobile AR users is projected to hit 3.5 Billion users by the end of 2022. In addition, 48% of shoppers are already using or willing to use AR to assess new products and services. These numbers are encouraging, especially for businesses that are contemplating how they can increase their ability to reach target audiences. Like other technologies, it is important for businesses to consider the future trends of augmented reality OOH advertising . Here is an overview of what to expect when it comes to application of AR in advertising. AR will bridge the gap between traditional and digital advertising Consider that traditional advertisers rely on billboards, posters, brochures and subway a...

  Are you looking to revamp your marketing strategy? One of the quick wins is incorporating QR codes advertising . Ideally, QR codes advertising refers to printing QR codes on your different in-hand advertising strategies. Therefore, when the target audience scans the QR code, they are directed to your landing page, or they can read your advert. The idea of QR codes has been with us for as very long time. Businesses have used QR codes on different printed materials, helping them to achieve different objectives. For instance, stores print QR codes on direct mail or postcards, and send to their customers. That way, they are able to send shopping coupons, and attract their customers effectively. In addition, the QR codes can be used to share a link to your landing page, so that when customers scan, they are shown different products that you offer. So, why use QR codes in your marketing methods? In this post, we will share some great ideas when it comes to enhancing the in-ha...

  AR OOH advertising is transforming how brands reach their target audience. Today, we see some cool advertising stuff, powered by AR. Using augmented reality, brands are able to put their ads literally anywhere, and reach the target audience effectively. As advertisers use augmented reality as part of their marketing drive, they are attracting new customers, and retaining the existing ones. According to statistics, over 80 million consumers in the US used Augmented Reality monthly. That shows the importance of incorporating AR in your advertising. Moreover, markets expect the AR market figure to reach over $61.39 Billion USD by 2023. To nurture leads and grow the business effectively, a business must keep with the current trends. When it comes to AR OOH, it is important that advertisers understand how the use of augmented reality shall transform their businesses. So, what can businesses expect when it comes to AR OOH? Here are some of the top reasons your business needs to use AR...

  The marketing and advertising worlds have in the last few years witnessed a huge revolution. Today, we see brands taking on Augmented Reality advertisement as the new way to reach their target customers and prospects. Through application of AR in advertisement, brands are able to provide their target customers unique and engaging experiences that combine real and virtual interactive elements. The emerging trend is transforming the marketing and advertisements game, and quickly becoming the key choice for B2C and B2B companies. According to Tech Injury, there will be 1.73 Billion AR users on mobile by 2024. The same report indicates that AR users fall into the 16-34 age group. In addition, 7-% of consumers believe AR will benefit them in some way. Therefore, it is clear that businesses need to invest in AR, as a key technology that will result in business transformation. Like any other technology, AR is evolving quickly, and it is important that organizations study the current tr...

  The application of augmented reality print in advertising shall keep increasing in the coming years. According to statistics, the number of AR users will hit close to a billion by the end of 2021. Therefore, there is no doubt that brands will continue using the technology to deliver enhanced advertising campaigns. Augmented reality is a trend that will help businesses increase brand awareness. The best and most effective approach to increase brand awareness is deploying augmented reality print for your business. Augmented Reality in Advertising In this post, we look at how brands can realize better brand awareness through application of AR prints for advertising. Therefore, if you are wondering how you can tap into the potential of AR to enhance your advertising campaigns, this post will provide you some great ideas. Keep reading to find out what other brands like yours are doing to stay ahead of competition. Here are the examples of augmented reality prints in advertising campa...

  The application of QR codes first went public when car manufacturers used the technology to improve the manufacturing process. Years later, the QR code was applied in supply chain management, when businesses wanted to track their products, and monitor the market. Recently, and mostly during the Covid-19 pandemic, we saw restaurant owners use QR codes in a bid to minimize interactions at their restaurants. Thus, customers find a QR code on the restaurant table, where they can scan and interact with the restaurant staff seamlessly. Today, we have QR code advertising , where advertisers are printing QR codes on traditional and ambient advertising techniques. So, why are marketers using QR code advertising? Read on to find out. 1.   To monitor Advertising Campaigns One advantage of introducing QR code advertising for your business, is that you have the ability to measure engagements. Ideally, an advertiser wants to find out how many people interact with the advertiseme...

  Digital disruption has accelerated innovations in various fields. One of the fields affected by the digital disruptions is marketing. Today, we see brands applying augmented reality in marketing , a move that has enhanced visibility to existing customers and prospects. According to statistics, 40% of consumers say they would pay more for a product that they could customize in AR. Besides, nearly 1 Billion people worldwide use AR in different application areas. Are you fascinated about application of AR in marketing campaigns? You are in safe hands! This post seeks to explain how augmented reality in marketing campaigns work. We will also explain some examples of how you can transform your marketing campaigns by simply applying AR to the campaigns. Let us jump straight in!

  The augmented reality advertising space is increasing rapidly. According to recent reports, the number of global active users of AR technology will reach over 800 million by the end of 2021. Statistics by Zenith UK highlights that augmented reality advertising presents brands a huge opportunity for growth. Therefore, if you have not switched to AR advertising, this is the time you switched gears to focus on AR powered advertising campaigns. In this post, we look at some of the top benefits of applying augmented reality advertising for your brand. Therefore, if you have any doubt as to why you should be using AR in your advertising, this article is definitely for you! Let’s jump straight in! Augmented Reality Marketing 1.   Creates Memorable Experience For The Consumer Do you know that a huge percentage of sales are based on an advertisement that a customer saw or heard? With augmented reality in advertising, brands can deliver memorable experiences, that result in...