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  In today’s and future times where consumers are highly connected, AR advertising is the latest revolutionary technology with wide use. Thanks to additional interactive levels of information, AR through technology increases perception. The consumer is in the real and virtual world at the same time. Thanks to AR or this combination, the audience is able to communicate with the object in real time. One of the ways to present products with the goal of more successful communication between sellers and buyers is AR advertisement . From the offered Deloitte study (OVR, 2021), we learn that as many as 88% of companies belonging to the middle market use AR as part of their marketing strategies. By 2022(OVR, 2021), advertising spending is expected to be at least 2.6 billion dollars. It has become known that consumers are showing more and more interest in the experience provided by AR, which has obliged marketing experts and advertisers to look for innovative ways and present their offers i...

  AR used the possibilities of computer techniques in order to increase the feeling and experience of the product by adding interactive levels. The observer is in the real and virtual world at the same time. One of the ways to present products with the goal of more successful communication between sellers and buyers are AR advertisements . This visualization of the product makes connections with clients on a new, more complex and meaningful level. The goal is to be modern, to achieve comfort and, above all, mutual benefit. In order to achieve successful relationships between retailers and customers, brands use AR flyers to promote their products. The goal is to engage and delight users, which is why well-known platforms, including Snapchat and Instagram, have given space to brands to display products. The information is obtained by scanning the AR flyer which leads the user into the virtual world. AR applications have found use in many aspects of life, mostly in the fields of indus...

  Augmented reality has taken over the marketing and advertising in industry, sales, film industry, medicine, tourism, in almost all aspects of modern life it means the relationship creator – producer with potential customers. AR marketing have found and continue to look for new ways to communicate with customers, virtually. Using a few clicks, the customer can view and analyze the products at home and create an unbreakable connection with the brand. This experience led to a significant increase in visual attention (Awexr, n.d.), surprise effect and an increase in memory by 70%. Marketers are Using AR Print Marketing WebAR advertising provides a safe and successful path to the customer. The webAR is constantly growing. Such effects lead to an increase in the intention to buy 5 times more (Awexr, n.d.) in the next 6 months. Data are available that 32% (Threekit, 2020) of consumers use AR while shopping in 2021 and that retail will account for 5% of AR use by 2022. WebAR Out – of – ...

  Due to the constant advancement and development in the tech world, elevated competition has risen in the market. It is becoming challenging day by day to impress the consumer with something new. But there is a solution that makes it happen for you, and that is AR technology. It can turn a simple brochure into an impressive augmented reality flyer marketing tool. AR offers a unique consumer experience by stimulating and engaging consumers of any age. Emarketer anticipated that around 83.1 million users alone in the US would use AR at least once per month in 2020. The AR is the answer to the call for engaging consumers. It adds life to the product and makes it more useful and appealing to the consumer. As per the stats by Leftronic, 70% of the consumers aged 16 – 44 are well aware of AR technology. The future of augmented reality in advertising is bright and promising. According to Forbes magazine, AR realty increases interaction time with the product by almost 700 percent. Produc...

  Augmented reality is no longer a vision for the future. It is already shaping up as the most significant reality of today. Companies around the world are seeing it a accelerate time to market using AR advertising and improve product ROI right now. Sources from retail customer experience say that furniture and lifestyle retailer CB2 experienced that the product pages featuring 3D and AR features drove 21% higher revenue per visit and a 13% lift in overall order size. Discussed on marketing dive, 3D content built upon AR advertising can increase conversion by up to 27.96% on retailer websites. Here the 4 Reasons Why AR Print Advertising is the Future We are here with solid reasons to incorporate AR advertising into your sales and marketing strategies. And want you to see how marketers run augmented reality OOH. AR simplified the sales cycle drastically. Product images and instructions in a brochure can’t tell the whole story. AR advertising helps customers to understand better and...

  As more and more digital platforms start supporting AR technology, there is a massive opportunity for marketers to build marketing strategies benefiting through AR cards. This piece of paper can turn into your point of sale and the first point of interaction with customers. Ultimately, AR cards can be your gateway towards achieving your marketing milestones. AR advertisement is essential, especially for online shopping. According to IBM, In 2020, 32% of users have used AR for shopping needs. It lets the customers visualize the product and experience it in real-time before purchase. AR technology holds the ability to feature product details in a way that traditional advertising is failing. Marketers are Using AR Print Marketing Given the stats on Threekit, about 71% of consumers say they will be prone to buy more if an AR experience is involved. About 67% of media buyers and planners are eager to use augmented reality advertisements to set a higher customer engagement scale. The ...

  An outclass AR advertisement can really get people involved. People want to have an individually unique experience and AR advertisements can provide that. They buy a brand that knows them genuinely and they can relate to it. Marketers should take AR advertisements as an enhanced version of usual marketing, more powerful than ever before. There are huge benefits that a brand can experience by using AR advertisements as a marketing tool. According to Mirr AR Integrating AR advertisements at different points in the sales funnel can increase up to 40% conversion because consumers are prone to have AR experience for shopping. The concept of trying before you buy is taking the retail world by storm with the help of AR advertisements. There is an ever-increasing number appearing at Statista with 1.5 billion frequent AR consumers worldwide. Which is expected to grow to 4.3 billion by 2025. AR advertisement has developed pretty quickly over the past few years. It is moving from the web t...

  The AR is a $100 million worth industry as of now. Indeed it is going to expand with every passing minute. Most marketers are well aware of AR marketing and its benefits, but somewhat they are puzzled in putting it into good use in a real-time scenario. Marketers are trying hard to find innovative ways to implement AR marketing to get maximum advantages. Some quality insights about AR marketing are important that marketers should be aware of to design their AR integrated marketing strategies. As per the Google Consumer AR Survey, Global, 2019, 66% of people say they want to use AR for help in shopping. Also, 6 out of 10 people say they want to visualize how and where a product fits in their daily life in the same survey. The beginning of the year2020 saw the real boom of AR marketing where AR usage went up to 20% more, with conversion rates pushing up by 90% among users who engage with AR instead of those who do not. (Retail Customer Experience) AR marketing is not an alien tech...

  Augmented reality isn’t worlds apart anymore. At this point, it is a completely new way of getting information. The earliest form of AR technology is Facebook face recognition, wonderful Snapchat and Instagram filters, and the very famous Pokémon Go App. Now fetching information with a smart augmented reality QR code is even more exciting and entertaining. It connects easily with people without putting up glasses or special gears to step into the augmented world. Grab your phone and look through your eyes with a single scan. According to Blue Bite, the QR code usage soared 96% over the years 2018 – 2020. In a survey conducted by Statista, 45% of the respondents in the USA were positive that they had used marketing-based QR codes for shopping. Augmented reality QR code can be a potential marketing tool having the immersive benefits of AR advertisement. To have a glimpse of the future of augmented reality in advertising, you should look at China. It is already a famous payment met...