Adzze

  AR technology has taken digital marketing by storm. Brands and organizations, businesses and marketers, all are looking for web-based AR solutions for marketing and to identify use cases within their industry. The simplest way to paddle on this journey starts with developing an interactive augmented reality flyer for your business as the first point of interaction with multitudes. Augmented reality is getting momentum day by day while transforming and helping us to reimagine the future. Seeing the diverse applications of AR Technology, industries are building their future programs based on AR. Here is a round up of The Future of Augmented Reality in Advertising. As of 2022, there will be an estimated 3.5 billion active AR users, reported Poplar. Studio. The biggest advantage of AR is incredible immersion by the means of usual smart phones. Both Apple and Android platforms provide tools to put up AR technology to create high-quality frontward content. As per the stats shown by St...

  The marketing and advertising worlds have in the last few years witnessed a huge revolution. Today, we see brands taking on   Augmented Reality advertisement   as the new way to reach their target customers and prospects. Through application of AR in advertisement, brands are able to provide their target customers unique and engaging experiences that combine real and virtual interactive elements. The emerging trend is transforming the marketing and advertisements game, and quickly becoming the key choice for B2C and B2B companies. According to Tech Injury, there will be 1.73 Billion AR users on mobile by 2024. The same report indicates that AR users fall into the 16-34 age group. In addition, 7-% of consumers believe AR will benefit them in some way. Therefore, it is clear that businesses need to invest in AR, as a key technology that will result in business transformation. Like any other technology, AR is evolving quickly, and it is important that organizations study t...

  Advertising coffee cup : this article presents the concept of placing ads on coffee cups as tactics to reach the audience in a unexpected way. The future of OOH Advertising As the economic impact of COVID-19 continues to unfold, brands and agencies need to keep a up to date with the changing consumer behaviors and ensure they are prepared for any outcomes and find new opportunities. Marketers will have to change their strategies to mitigate the impact of COVID-19 is now a major focus since advertisers are researching better alternatives to keep their clients. Traditional out-of-home advertising methods such as billboards, bus stops, fliers, magazines, and transit posters will have a hard time finding their feet in the long run. Do you need more modern ads? In-hand-advertising has a far-reaching effect compared to traditional advertising methods like the use of billboards. At Adzze, we specialize in providing our clients the best in-hand advertising. A survey conducted by the plat...

The advertisement is printed on pizza boxes (or pizza toppers) and shipped to the pizzerias that the advertiser selected. The advertising pizza venues distribute to the consumers locally or they deliver at their homes. These venues are recognized pizza chains, so the advertiser has exposure to reputable brands. The pizza box ads get delivered in the hands of the consumers at their homes reaching on average 45 min of brand exposure. Sometimes the consumer leaves the pizza in the fridge generating additional exposure. On average, each Pizza Box Advertising venue delivers 2,000 pizza box ads per month with an estimate 1.8M impressions/month. Augmented Reality can be incorporated to make the Ads interactive! Augmented reality marketing allows branded materials to be scanned, viewed and virtually augmented to make typically static elements more dynamic. For example, AR can be incorporated on pizza boxes and provide a variety of contact options when scanned. Think of this as small moving bi...

  Today, as we mentioned earlier, consumers are very connected, so AR technology is a necessity and a revolutionary technology with wide use. Additional interactive levels of information contribute to increasing perception by applying AR technologies. The consumer is in both the real and virtual worlds at the same time. Thanks to AR or this combination, the audience can communicate with the object in real-time. AR advertising is one way to present products to more successfully communicate between sellers and buyers. The use of AR as part of marketing strategies has been used by 88% of companies (OVR, 2021) that belong to the middle market, we learn from the Deloitte study. AR advertising using a mobile phone camera places 3D meanings on the ad stage with the actors according to a thoughtful scenario and about the user’s actual environment. Video and multimedia destinations are in use. To more successfully communicate between sellers and customers, we use AR advertisements. AR adve...

  Bus Wrap Advertising : By definition, bus wrap is a method of advertising that completely or partially wraps a bus in an advertisement. In essence, the bus is converted into a mobile billboard. Being that the US population spends about 2 hours on the road per day, bus wraps are estimated to generate up to 70,000 impressions in a day. This statistics typically explains why a lot of brands advertise massively on buses. There are companies in charge of making, installing, and maintaining bus wraps. These companies sell ads for different brands on select buses, depending on the target specifications of the brands. Bus wrap is a widely utilized form of OOH advertising. They`re also known as transit advertising. Ads could stay for as long as 2 months or more to make sure that they`re seen by the target audience. Bus wrap is similar to other types of advertising wraps such as car wraps in the sense that it leverages the mobility of vehicles to advance advertising. They are usually desig...

  Marketing is one of the most important departments in any organization. Without an effective marketing function, it is hard for the business to beat the competition. Marketing could be classified into two broad categories. We have conventional advertising and guerilla marketing. In this article, we focus on guerilla marketing. So, what is guerilla marketing , and how effective is guerilla marketing? Definition of Guerilla Marketing Guerilla marketing is a low-cost unconventional marketing tactic that focuses on generating higher profits. Coined in the 20th century, the term guerilla marketing was to assist businesses with a limited marketing budget. Over time, it became clear that guerilla marketing helps larger organizations. Therefore, through guerilla marketing, businesses can leverage limited resources and eventually achieve a high return on investment. Ideally, the marketing approach maximizes the limited time and budget, applying greater creativity to come up with advertisi...

  The logo and message of the advertiser are printed on custom sleeves that protect coffee drinkers from hot coffee. The coffee sleeves ads are distributed to the coffee shops the advertiser selects. This tactics demonstrated improved assimilation of the advertising message since it places the brand in the hand of consumers. Specific targeting is enabled with an in-house tool to profile the demographic profile and identify specific coffee venue addresses. Branded coffee sleeves can be creative tactics for small business deliver better results than traditional billboards with high recall rates. Custom coffee sleeves will surprise your audience and enhance the assimilation of the message The concerns over advertising costs existed already long before the emergence of COVID-19. Small businesses find the cost of mainstream advertising crushing. Guttmann explained in a Statista publication that the majority of small businesses in the United States in 2017 devoted less than 10,000 U.S. ...

  What is AR flyer advertising? AR flyer advertising is a smart tool to attract valuable data to gauge marketing campaigns on the scale of effectiveness and responsiveness. Augmented Reality is an opportunity and a way to create interactive solutions for each subsequent enhanced advertising. AR Flyer advertising strategy focuses on taking the viewer by surprise, creating a solid impression, and eventually creating massive buzz by exclusive user interaction. Augmented reality used the possibilities of computer techniques in order to increase the feeling and experience of the product by adding interactive levels. In order to achieve successful relationships between retailers and customers, brands use augmented reality flyers to promote their products. There are hundreds of innovative ideas by which brands can boost their marketing efforts by integrating AR flyers. Innovative Ads popularized by the famous platforms, Snapchat and Instagram have built the stage for brands to come ...

                                                    Marketing is one of the most important departments in any organization. Without an effective marketing function, it is hard for the business to beat the competition. Marketing could be classified into two broad categories. We have conventional advertising and guerilla marketing . In this article, we focus on guerilla marketing. So, what is guerilla marketing, and how effective is guerilla marketing? Definition of Guerilla Marketing Guerilla marketing is a low-cost unconventional marketing tactic that focuses on generating higher profits. Coined in the 20th century, the term guerilla marketing was to assist businesses with a limited marketing budget. Over time, it became clear that guerilla marketing helps larger organizations. Therefore, through guerilla marketing, businesses can leverage limited r...

  As the economic impact of COVID-19 continues to unfold, brands and agencies need to re-image their advertising methods. The out-of-home (OOH) advertising players will need to rethink their strategies before the damage deteriorates to them bleeding clients too. Traditional billboards will not be effective anymore as the consumers will be taking a more careful approach and spend more time in their homes. So fewer people will be outside and less impressions will be generated by outdoors advertising. Traditional OOH will be replaced by in-home advertising. Let’s bounce some ideas? The lockdowns will keep people more distanced and inside their homes. Hence, the best ways to reach the audience will be to take your advertising message to them indoors. Adzze has been re-imaging the advertising tactics and adapting to a more sensitive message. The operation team has working on extending its capabilities to offer advertising concepts that can reach the consumers at their safest place: at h...