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  Augmented reality, virtual reality, and mixed reality are just a few of the buzz-worthy technologies to watch out for this year. Many companies are jumping on the bandwagon to perfect their marketing strategy. Online marketers know they need to stay on top with the latest trends, so they’re finally getting creative with new ad strategies that marry traditional advertising and technology. With an AR or   virtual reality marketing agency , advertisers can take their promotions into a new dimension with video content that’s realistic and immersive. Marketing and advertisement companies are also using VR to brand their business and build loyalty among customers. The world is becoming more digitalized, which means it’s evolving at an exponential rate. Sales and marketing agencies have become more attuned to the latest trends and advancements in technology. According to Forbes, the average person uses over five social media platforms on a daily basis – that’s why firms are startin...

  AR is the acronym of Augmented Reality; nowadays it is a growing concept, especially in sales and advertising techniques. It enables marketers to provide clients with good experiences while utilizing the ease of connecting to their portable devices. It offers to generate sales and increase brand impression using mobile devices. Brands may use   Augmented Reality Packaging   to let customers sample things before purchasing them, and enhanced customer experience is becoming increasingly prevalent rather than traditional methods. From trying on cosmetics to driving a potential new automobile!  According to a study, around 63 percent of internet buyers believe augmented reality will improve their purchasing experience. AR is expected to boost the amount of online shopping by 35% of those polled. Furthermore, 49 percent of buyers believe they are prepared to spend extra for a product if they can preview it in AR. However, 45 percent believe that augmented reality capabi...

  AR Advertising agency  enables retail stuff to be digitized, seen, and electronically augmented, making otherwise static parts more active. For Instance, business cards are available to be scanned, use AR to present a range of contact possibilities, or a pamphlet could be used as a digital gateway to showcase information provided via video. According to the well-known advertising website Mediapost, people share 61 percent of the AR ads they see. At Poplar Studio, we have discovered that long retention periods on AR advertisements are increasing. Similarly, businesses join hands with AR Advertising agency to develop AR mobile apps for their brands and gain more popularity. For instance, After releasing its iOS AR mobile app in 2013, which allowed users to view virtual pieces of furniture from the company’s 2014 catalog, IKEA, the world-famous furniture retailer, was among the early adopters of augmented reality advertisements. Current Marketing Advancements Caused by AR ...

Think of giving the customer a chance to experience a product from the comfort of their homes! Yes, Marketing is now on a whole new level, and the trend is going upscale as each day passes. Statistics show that Market Augmented Reality is boosting the economic sector and was predicted to hit around $29.5 billion by the end of 2021. We are now prone to the limitations of mainstream advertising as Augmented Reality has finally come to bridge that gap. And what has been the effect on the marketing sector? More than 32% of people have in 2020 were reported to have used Augmented Reality for shopping needs. More than 71% of customers say they’re likely to purchase an item if AR is involved. Advancements of AR in Advertising using QR code, OOH, Print. QR codes are mostly used as a trigger for AR experiences. They are practical and straightforward to use, and consumers worldwide have already adopted them for use daily for a wide range of purposes. QR codes have become more advanced than we s...

One of the applications of AR is the scanning of printed ads by the audience, i.e., the possible purchase of products through applications. Including digital agencies, printed materials using AR are becoming more interesting, attractive, meaningful, and interactive compared to traditional ones. It is for these reasons that it is predicted that AR will be included in everything that is printed by 2028. (Caruso, 2021) We have data that 4.5 billion (Klavins, 2020) of the world’s population used the Internet in 2020. Thanks to AR technology, the revival of traditional content and media, i.e., newspapers, books, and magazines, is being achieved. With the use of digital media, the public’s interest in traditional print media is progressively declining. Certainly, these two approaches to the audience are not mutually exclusive and complement each other at the same time. It is now widely known that AR technology has brought a revolutionary innovation in the field of marketing and advertising. ...

 Grocery store advertising is a trend that is gaining popularity. For instance, marketers are leveraging on Hy-Vee ads , targeting the shoppers who frequent the popular groceries store. Hy-Vee supermarket is known for supporting health and wellness. Besides, shoppers love being associated with an award-winning grocery store like Hy—Vee. For marketers, what matters is the traffic. The marketers who are keenly looking for the best places to meet their target audience and highlight their products, then Hy-Vee ads present the best strategy. This post elaborates on how Hy-Vee ads work. With Hy-Vee ads, businesses can reach the target audience, and increase sales within a short time. How Hy-Vee Ads Work The concept of Hy-Vee advertising is quite simple, although the marketers should apply a high level of creativity for the approach to guarantee the desired outcome. Essentially, the method involves putting up adverts on the shopping carts and the grocery dividers. The advertis...

Augmented is transforming the advertising industry in more than one ways. Brands that apply augmented reality OOH advertising are seeing an increase in conversions and attaining a huge customer retention ability. Therefore, if you are still contemplating how to use   augmented reality OOH   advertising, we have examples of how you can deploy effective AR powered ads. What is Augmented Reality OOH Ads? Augmented reality is a technology that superimposes a computer-generated image on the users view of the real world, and provides a composite view. The application of augmented reality in advertising has transformed how brands deliver customer experiences. Today, we see brands enabling their customers to try different experiences even without walking to the physical stores. Brands that have deployed augmented reality OOH effectively have realized a huge increase in conversions, and a steady growth. So, what are some of the ways businesses can deploy effective augmented reality OOH...

  AR business card is a reality and within reach now. This new advent is proven to be an effective marketing tool having valuable features intact. Marketers are jumping on this new technology and we have reasons to tell why. Saves Space and Cost An AR business card can be your ultimate marketing point of sale while displaying all your digital assets in one place. Thanks to being a one-stop for all information, it saves cost and space to handle so much written information. It also eliminates the purpose of having different printing materials like brochures and catalogs etc. Draws Additional Information Contrary to traditional business cards that have only a company logo and some other details, AR business card has the potency to display and share a lot more than that. You can make your brand pitch or show your products right away with the means of a single AR business card. Enrich the Reach Interactive CTAs placed at augmented reality business cards are just the right PowerPoint to...

  The   augmented reality advertising   space is increasing rapidly. According to recent reports, the number of global active users of AR technology will reach over 800 million by the end of 2021. Statistics by Zenith UK highlights that augmented reality advertising presents brands a huge opportunity for growth. Therefore, if you have not switched to AR advertising, this is the time you switched gears to focus on AR powered advertising campaigns. In this post, we look at some of the top benefits of applying augmented reality advertising for your brand. Therefore, if you have any doubt as to why you should be using AR in your advertising, this article is definitely for you! Let’s jump straight in! 1.     Creates Memorable Experience For The Consumer Do you know that a huge percentage of sales are based on an advertisement that a customer saw or heard? With augmented reality in advertising, brands can deliver memorable experiences, that result ...

  Augmented reality integrates digital information with the physical environment. Today, we see advertisers using AR to integrate traditional and digital advertising platforms. The integration has been through the introduction of augmented reality OOH . According to a 2020 AR statistics, consumer spending accounted for over 37% of global AR expenditure (Digital in the Round). The global AR market size is expected to grow considerably in the coming years. Therefore, businesses that wants to transform their advertising needs to adopt the new technology. In this post, we look at some of the top trends of augmented reality OOH. Keep reading to find out what you can expect when it comes to the use of AR in advertising. 1.  Businesses Will Deliver More Targeted Ads Using augmented reality OOH will enable businesses to achieve their dream of delivering the right ads to the targeted audience. This is because AR technology helps the businesses to track Ad conversions, and match th...

  Augmented reality isn’t worlds apart anymore. At this point, it is a completely new way of getting information. The earliest form of AR technology is Facebook face recognition, wonderful Snapchat and Instagram filters, and the very famous Pokémon Go App. Now fetching information with a smart  augmented reality QR code  is even more exciting and entertaining. It connects easily with people without putting up glasses or special gears to step into the augmented world. Grab your phone and look through your eyes with a single scan. According to Blue Bite, the QR code usage soared 96% over the years 2018 – 2020. In a survey conducted by Statista, 45% of the respondents in the USA were positive that they had used marketing-based QR codes for shopping. Augmented reality QR code can be a potential marketing tool having the immersive benefits of AR advertisement. To have a glimpse of the future of augmented reality in advertising, you should look at China. It is already a famous ...

  Grocery store advertising is a trend that is gaining popularity. For instance, marketers are leveraging on Hy-Vee ads , targeting the shoppers who frequent the popular groceries store. Hy-Vee supermarket is known for supporting health and wellness. Besides, shoppers love being associated with an award-winning grocery store like Hy—Vee. For marketers, what matters is the traffic. The marketers who are keenly looking for the best places to meet their target audience and highlight their products, then Hy-Vee ads present the best strategy. This post elaborates on how Hy-Vee ads work. With Hy-Vee ads, businesses can reach the target audience, and increase sales within a short time. How Hy-Vee Ads Work The concept of Hy-Vee advertising is quite simple, although the marketers should apply a high level of creativity for the approach to guarantee the desired outcome. Essentially, the method involves putting up adverts on the shopping carts and the grocery dividers. The advertiser picks th...

  Augmented reality in advertising is an emerging trend that enables brands to give customers unique experiences with the convenience of tapping into their mobile devices. Therefore, if you are looking to tap on new technologies to improve your sales and marketing, augmented reality in advertising gives you another tool for driving sales and enhancing brand awareness.  In this post, we share important ideas on the future of AR, focusing on why AR is important for marketers. To find out how you can embrace the idea of augmented reality in your sales and marketing, keep reading. How Does Augmented Reality Enhance Sales And Marketing? Augmented reality is a technology that allows marketers to offer their target audience unique experiences in order to catch customers attention. Ideally, Augmented reality features use of virtual interactive elements to superimpose 3D models geared towards delivering stronger sales and marketing material. Interactive Ads With Augmented Reality Flye...